Tips For An Effective Listing
You've spent your hard-earned dollars on some advertising. Now make it count! Here are a few tips to consider for your vendor directory listing on GayWeddings.com.*
Use targeted keywords. Everyone on the web seeks pole position in search terms. Our work has netted us top position for the keywords "gay weddings" in Google, which will make a difference for our niche market traffic to be driven to your listing. Help take it to the next level by using effective keywords in your listing. Use keywords which apply to the services you offer and the clientele you seek.
Create special discounts. Use the special discount offer to recruit GayWeddings.com site visitors. Offer a free benefit or a reduced rate for the first X hours of service. Change your offer to reflect the season or partnerships with your local colleagues.
Post your vendor page link on your web site. Mutual links are helpful in web page rankings. Add a link on your web site to your GayWeddings.com ad URL. It's another way to show your pride as a gay-friendly vendor, and it strengthens our connection.
Focus your customizeable URL. On our site, you have the option to select your own keywords to name your company's URL location on GayWeddings.com. Don't use "www" or "http://" in this area. You'll find the most benefit by adding your company name or services to the URL. And, by all means, keep it brief! For example, Jill Jack Photography might add "jill-jack-photography" to the listing, resulting in a URL for the ad to read: <http://www.gayweddings.com/vendor/jill-jack-photography>.
Edit your ad as often as you like. Remember that a tight keyword sequence getting SEO results will fare better if left untouched, but do know that it's important to check your ad often to determine if you need to upgrade your service description or promotional offer. Or, perhaps you want to rotate your images to reflect the season or a logo update. Or, perhaps, you have some new photos of actual gay couples you've worked with and can use those images (but don't forget to get the couples' permission to post the photos!) to show your experience working with same-sex couples.
Keep an eye on your analytics. One great benefit of several of our package plans is access to your site statistics. Keep an eye on your page views and click-through rates. Are people viewing your listing but not contacting you? Perhaps you need to make a change in your ad campaign. Are people not seeing your ad? Perhaps we can figure out why traffic isn't finding its way to you. Are people viewing your ad & clicking on your links, but not booking your services? Perhaps there's something else missing that needs to be addressed. Use this hard-to-find benefit to maximize your ad dollars and know if your investment is working for you.
* These suggestions do not apply to all packages; most refer to benefits with the Active, Works and Ultimate listing levels.
