American Observer Reports On Business Opportunities For Gay-Friendly Businesses
The American Oberserver, a DC-Based magazine for the graduate school in journalism at American University, reports on the ecomonic projections for the local wedding market. Citing figures from Forbes.com and the Williams Institute, the article offers an impactful argument that the local economy will benefit with the recent legalization of same sex marriage.
With this increase in interest in this market, gay grooms and lesbian brides have plenty of options now available.
When Hamm's mother founded the company in 1999, the legalization of
same-sex marriage still seemed a remote possibility, and same-sex
couples had a difficult time finding "gay-friendly" businesses that
catered to their specific needs.
Today, the increased acceptance and legalization of same-sex marriage
poses a challenge for companies like Hamm's, because the increased
profitability of what was once a niche market has drawn in much more
"People aren't having to work quite as hard to find gay-friendly
vendors," Hamm said. "There are more and more vendors presenting
themselves as willing and able to work with gay couples."
Nevertheless, the passage of the same-sex marriage bill in the
District has unquestionably been a net positive for Hamm.
"We have absolutely seen an uptick in traffic from the D.C. metro
area," Hamm said.
Visits to GayWeddings.com from Virginia have increased by 43 percent;
from Maryland by 110 percent; and from the District by 150 percent,